How To: Google AdWords
Pay-Per-Click Search Engine Advertisement
Google AdWords is a quick and easy way to try your hand at Search Engine Marketing using what is called a Pay-Per-Click technique.
You should use Google AdWords alongside your SonicSpider webalizer to monitor your results and refine your campaign as you go. This allows you to get the most for your dollars.
How To Get Started:
We recommend going with Google's Starter Edition of AdWords until you get more comfortable with the features and what works for your business.
Company Information
1. You will then launch into Google's signup wizard. You will be asked some information about your business such as your address and URL. If you have several URLs linking into your web site, pick the most prominent one.
2. It will also ask you where your clients are located. Be sure that this information is correct because Google will target that location for your ad.
Creating Your Ad
Next Google will ask you to create your ad. You do not have a lot of space so make sure you pick keywords that best describe your business and will attract customers. See example below.
Choosing Your Keywords For Your Ad:
1. Quality not Quantity. You want to keep your key word list under 20. Pick only the more well-known or popular keywords in your list.
2. Use Google's keyword tool to find the most relevant keywords for your industry.
3. You do not need to use location names. Google does that already for you, based on the region you selected earlier in the sign-up process.
4. Don't worry. You can edit your keywords at any time. In fact, we recommend that you go back periodically and refine your keywords to make sure that you're getting the most for your money.
Budget:
1. When you choose your budget, it is true that the bigger the budget the more likely you will see better results. But this is not always the case. It really has to do with your competitors and what kinds of budgets they have. If you are in a more heavily impacted industry on the web, such as nutritional products, you might need to have a larger budget. However, if you sell a specialty item, you can get away with a smaller one.
2. Our recommendation is to start small and slowly work your way up, always monitoring your results to see where the sweet spot is.
Create an AdWord Account
1. Next you will be asked to create a Google AdWord account. If you already have a Google account you can use this information. If not, go ahead and create an account. Be sure to write down your password so that you can get back in and check on your results.
2. After you have created your account you will get a message that Google will be sending a verification to your email address. Then you will be asked to complete the remainder of the steps to collect your billing information. Your ad is not "live" until you complete these steps!
3. The email will contain an URL which you will need to click on to complete your account.
4. You will then have to log in separately and enter your billing information. Once you have done this your ad will be activated.
Tips on Using your Google Adword Account:
1. You have to remember to go in and check on your account, change keywords and change your budget, based on results you see in your webalizer or from increased business.
2. Don't be afraid to change your keywords. Play around with the keywords that you choose. Our recommendation is to do a combination of more popular keywords and less popular keywords that are still getting a decent response. You can find this out by using the Google keyword tool.
3. Monitor and adjust your budget. Make sure that you are spending enough money to make it worth your while, but also that you are not overspending. Again, we suggest starting out low and slowly moving up until you see the response you are looking for.
You should use Google AdWords alongside your SonicSpider webalizer to monitor your results and refine your campaign as you go. This allows you to get the most for your dollars.
How To Get Started:
We recommend going with Google's Starter Edition of AdWords until you get more comfortable with the features and what works for your business.
Company Information
1. You will then launch into Google's signup wizard. You will be asked some information about your business such as your address and URL. If you have several URLs linking into your web site, pick the most prominent one.
2. It will also ask you where your clients are located. Be sure that this information is correct because Google will target that location for your ad.
Creating Your Ad
Next Google will ask you to create your ad. You do not have a lot of space so make sure you pick keywords that best describe your business and will attract customers. See example below.
Choosing Your Keywords For Your Ad:
1. Quality not Quantity. You want to keep your key word list under 20. Pick only the more well-known or popular keywords in your list.
2. Use Google's keyword tool to find the most relevant keywords for your industry.
3. You do not need to use location names. Google does that already for you, based on the region you selected earlier in the sign-up process.
4. Don't worry. You can edit your keywords at any time. In fact, we recommend that you go back periodically and refine your keywords to make sure that you're getting the most for your money.
Budget:
1. When you choose your budget, it is true that the bigger the budget the more likely you will see better results. But this is not always the case. It really has to do with your competitors and what kinds of budgets they have. If you are in a more heavily impacted industry on the web, such as nutritional products, you might need to have a larger budget. However, if you sell a specialty item, you can get away with a smaller one.
2. Our recommendation is to start small and slowly work your way up, always monitoring your results to see where the sweet spot is.
Create an AdWord Account
1. Next you will be asked to create a Google AdWord account. If you already have a Google account you can use this information. If not, go ahead and create an account. Be sure to write down your password so that you can get back in and check on your results.
2. After you have created your account you will get a message that Google will be sending a verification to your email address. Then you will be asked to complete the remainder of the steps to collect your billing information. Your ad is not "live" until you complete these steps!
3. The email will contain an URL which you will need to click on to complete your account.
4. You will then have to log in separately and enter your billing information. Once you have done this your ad will be activated.
Tips on Using your Google Adword Account:
1. You have to remember to go in and check on your account, change keywords and change your budget, based on results you see in your webalizer or from increased business.
2. Don't be afraid to change your keywords. Play around with the keywords that you choose. Our recommendation is to do a combination of more popular keywords and less popular keywords that are still getting a decent response. You can find this out by using the Google keyword tool.
3. Monitor and adjust your budget. Make sure that you are spending enough money to make it worth your while, but also that you are not overspending. Again, we suggest starting out low and slowly moving up until you see the response you are looking for.