SEO
Search Engine Optimization
SEO, or Search Engine Optimization, is the optimizing of your web site so that it is more visible to search engines. In recent years this term has grown to encompass Internet Marketing and Promotion.
Optimizing your web site for search engines involves several techniques which are centered around key or buzz words that describe your business. These keywords and phrases are used throughout the site in XHTML code tags and in the text of the web site itself.
Another aspect of SEO are links to other relevent web sites in your industry. These links can appear on a links page or throughout the web site.
Blogs are also another powerful tool that can be considered part of SEO. Because blogs contain text and are constantly being updated they attract search engines. The key to blogs is that they link back to your main site as well as to other sites in your industry.