Top 10 Ways to Inexpensively Promote your Website On and Offline
Or as we like to call it guerrilla marketing for small businesses
We understand that most businesses have a limited marketing budget. Everyone needs to have a plan to be smart about how to maket their business. Internet marketing can be very costly if you want to see dramatic results, and printed materials can add up as well.
We suggest that small businesses do a combonation of both on and offline marketing efforts to get the maximum results for a minimum cost. Below are some suggestions, however to have a more effective customized plan you should call us for our Web Promotion Planning.
Before we get into the top 10 ways to promote your business there are 3 concepts that you must understand:
- HAVE A PLAN - you need to have goals and a plan on how you are going to accomplish them. If you don't have a plan you will be WASTING YOUR MONEY.
- HAVE A BUDGET - if you don't know what you can afford or what you are willing to invest to get new business then you can not put together an effective plan.
- If you can't get past 1. and 2. then you will never be able to market your business effectively.
Top 10 ways to market your business on and off the web:
- Make sure your meta tags on your website are up-to-date.
- Make sure that you have done the free submission to Google, Yahoo! and MSN search engines.
- Network with other companies in your field and see if they will link to your website.
- Add yourself to any online directories. There are a lot of free ones out there.
- Do press releases about your company news. Send it to online PR hubs and to all local newspapers.
- Go to local networking events.
- Network with other business that can send you referrals
- Start an email campaign - newsletter, tips, resources, etc.
- Join online communities within your industry. Read and respond to blogs. Groups on Facebook, LinkedIn, etc.
- Join a networking group, trade associations and clubs. Make long lasting relationships with other business owners in the community.
The list goes on and on, but a lot of the above any business owner can do on their own or with minmal help from web and marketing professionals.