LA Times Calls for Smarter Marketing Including Websites!
In tough times raise your game and make sure your website is in top shape.
According to an article published in the Los Angeles Times on March 31, 2008 entitled "When going gets tough, get tough on your costs - Raise your game with greater efficiency and smarter marketing". Small Business owners should not only look at ways to cut costs, but not forget about critical marketing tools like the website.
The article states "Our guiding principle is: Be targeted. Be disciplined. Be visible," said consultant Brandon Shamim, chairman of the Los Angeles Area Chamber of Commerce’s Small Business Council and also president of Beacon Management Group in Pasadena.
There is a checklist that includes suggestions on how a business can successfully get through these lean times. However, we at SonicSpider are focusing on their comments on marketing, and even more specifically, websites. Below is an excerpt:
Market smart
Spruced-up websites and targeted e-mail sales pitches are ways you can use technology to keep costs down and pump sales up. Spiller uses an online newsletter service from Constant Contact Inc. of Waltham, Mass.
"It's a great way to keep your business in front of your clients in a very subtle but professional way," he said.
If you can't afford a booth at a trade show, consider attending anyway and working the aisles, Shamim suggested.
This article is right on target. According to Messer & Company, a business and marketing firm based in San Diego, "95% of consumers decide on who they are going to do business with on the business website alone". So for businesses all fighting for customers it is so important that their websites have a professional, truthful, and up-to-date reflection of their business.
Click here for the entire LA Times article