Don't Think Your Website Needs Updating? THINK AGAIN!!
All websites need to be reviewed and maintained throughout the year in order to be successful business and marketing tools. Google and all other search engines love fresh content and will rank sites that are active (the content is changing all the time) higher than websites that never change. Your clients like fresh content too. Don't you hate it when you go to a site that is still exactly the same as it was 6 months ago... and there might be out-of-date information on it? If you have out of date information on your website you are telling your clients that you don't care. Those clients will probably start looking elsewhere for the servcies and products they need.
Below is a list of basic things to consider when it comes to maintaining your website. To find out what your website needs purchase one of our Website Health Reports and will do the thinking for you!
- Update the copyright to 2010 - SonicSpider now has a widget that updates your copyright automatically every year. Let us know if you want it installed on your website.
- Check your contact page - does it have the right contact info, map, contact form, etc.
- Review any biographies - is there anything you can add?
- New testimonials - update them with new ones from clients in 2009!
- Review your service listings - any new services that need to be added, or old services that need to be removed?
- Read your entire website text - is it still compelling? Is there a more effective way to describe your business?
- Images and photos - keep your website fresh with new header images and photos
- Is there any information you can provide on your website that will make your business run smoother in 2010? - FAQs, testimonials, order forms, PDF resources, articles or a shopping cart?
- Do you think your layout or design needs updating?
The list goes on and on, as to what can be updated on your website. For a more complete review and feedback on your site get one of our Website Health Reports!
Do It Yourself Website Review
If you want to review your website on your own you can! Use the list at the top of this email to review your content. You can simply send any updates to us via email and purchase the time you need online to get a discount! (Current hourly rates apply.)
Check your website traffic at - http://www.yourdomainname.com/webalizer
(Replace "www.yourdomainname.com" with your website domain name.)
Check your website code here - http://validator.w3.org/
Report any issues to us and we can get your code up-to-date so that your website can run more efficiently on the web.