The Myth of The Simple (and Cheap) Business Website
Be careful what you ask for.. you might get it.
I just want a simple website for my company. Why does it cost so much?
As a web development company, we hear a version of this statement time and time again. We share the frustration of that statement. Unfortunately the answer to this queston is "just not that simple". This article explores the myth that there are cheap short cuts to an effective web presence, and helps establish the value by which to measure the proper cost.
Management vs. Maintenance
Why you need to budget in a management plan for your website
In 2008 SonicSpider is moving away from website maintenance to website management. The difference is that we want to play a more active role in working with our clients to keep their websites up-to-date and accomplishing business goals.
SonicSpider Recieves the Silver Triangle Award by Concursive
John Moore of SonicSpider received the Silver Triangle Award for the work he has done on the open source Centric Customer Relations Management System by Concursive.
Web Marketing is Not a Foreign Language to Small Businesses Anymore.
Melani Gordon | G Wave Consulting
Small businesses approaching web marketing may also be faced, like a deer in headlights, without knowing and understanding what to do. With over 150 million people surfing the net each day, it is vital that any business (small or large) confront the headlights coming at them directly and aggressively.
Right Start Website Program Launch!
SonicSpider and Tanaka Graphic's new Right Start Website program is now launched! The new website has been just recently released.
Common Website Mistakes - Part One
Part One in a series of articles.
There are a number of areas in which most businesses fail to maximize their websites to the benefit of their companies' bottom line. This is the first part in a series of tips on having and building an effective website.
Common Website Mistakes - Part Two
Designing a Website for Yourself
"I don't like my website."
Have you said this? Have you heard others say that about their website?
Why does it matter?
Common Website Mistakes - Part Three
Your Website Should Not Look Like Your Company Structure.
Web Content Vs. Company Structure (or Business Processes)…Why this is important! Your clients do not care how your company is organized or structured. They care about what you can do or provide for them.
Common Website Mistakes - Part Four
Outsourcing to Multiple Vendors
Websites should have a consistent structure, and "look and feel". If you use a new vendor for every web project or update, your site will look like one of those quilts made at an old fashioned quilting bee with patches sewn by each of the ladies in town.
Do your Website’s Meta Tags Stand the Test - Description Meta Tag
Melani Gordon | G Wave Consulting
Do your Website’s Meta Tags Stand the Test Part 1 Description Meta Tag The description Meta tag is where you want to tell the search engines what your website is all about. You can think of the description Meta tag as the first impression of your website. When someone types in a search term in the search engines and your website is listed as matching that search term, the first thing they will see is the title and description of your website. If your description is not compelling enough your website may be overlooked time and time again. The end result would mean less traffic for you. So, let’s take a look at what makes a good description: 1. First and foremost, your description must be relevant to your website. It should convey in a few words what your targeted audience should expect to get out of using your website. Your description should directly relate to both the title and the body content of your website. With that being said, every page on your website may not necessarily have the same description.
Every well designed website should have Meta tags. You might be asking yourself, “What are meta tags”? The short answer is Meta tags are a set of tags placed in the HTML header of your website to provide information to search engines about your website. You got it; the keyword here is search engines. As stated in a previous article, it is vital that you ensure your website is listed in the major search engines. Let’s take this one step further and dissect the two major types of Meta tags.
2. Although you want to make sure to use your main keywords in the description Meta tag, you do not want the description to be a complete reiteration of your keywords. The description should be full complete sentences making sure to be careful of any grammatical errors. Remember, the goal is to communicate to real people the essence of your website. To do so you must speak (“write”) plain ole English.
3. Your description does not have to be really long to get your point across. The typical description is approximately 15 – 25 words long. This is equivalent to about 2 – 3 short sentences. Although there hasn’t been an official word on what the description length needs to be, keep in mind there is only so much space available for your description in the search engine listings. This list may not be all inclusive. However, it’s a great start. To get a better fill of does and don’ts, search the internet using keywords relevant to your website and take a look at what the descriptions look like. For more information on Seacrh Engine Optimization visit G Wave Consulting's Blog. G Wave Consulting partners with SoincSpider to provide professional SEO and Internet Marketing services.