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Right Start Website Program Launch!

SonicSpider and Tanaka Graphic's new Right Start Website program is now launched!  The new website has been just recently released.

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Common Website Mistakes - Part One

Part One in a series of articles.

There are a number of areas in which most businesses fail to maximize their websites to the benefit of their companies' bottom line. This is the first part in a series of tips on having and building an effective website.

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Common Website Mistakes - Part Two

Designing a Website for Yourself

"I don't like my website."

Have you said this?  Have you heard others say that about their website?

Why does it matter?

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Common Website Mistakes - Part Three

Your Website Should Not Look Like Your Company Structure.

Web Content Vs. Company Structure (or Business Processes)…Why this is important! Your clients do not care how your company is organized or structured. They care about what you can do or provide for them.

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Common Website Mistakes - Part Four

Outsourcing to Multiple Vendors

Websites should have a consistent structure, and "look and feel". If you use a new vendor for every web project or update, your site will look like one of those quilts made at an old fashioned quilting bee with patches sewn by each of the ladies in town.

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Do your Website’s Meta Tags Stand the Test - Description Meta Tag

Melani Gordon | G Wave Consulting

Do your Website’s Meta Tags Stand the Test Part 1
 
Every well designed website should have Meta tags.  You might be asking yourself, “What are meta tags”? The short answer is Meta tags are a set of tags placed in the HTML header of your website to provide information to search engines about your website.  You got it; the keyword here is search engines.  As stated in a previous article, it is vital that you ensure your website is listed in the major search engines.  Let’s take this one step further and dissect the two major types of Meta tags.

Description Meta Tag

The description Meta tag is where you want to tell the search engines what your website is all about.  You can think of the description Meta tag as the first impression of your website.  When someone types in a search term in the search engines and your website is listed as matching that search term, the first thing they will see is the title and description of your website.  If your description is not compelling enough your website may be overlooked time and time again.  The end result would mean less traffic for you.  So, let’s take a look at what makes a good description:

1. First and foremost, your description must be relevant to your website.  It should convey in a few words what your targeted audience should expect to get out of using your website.  Your description should directly relate to both the title and the body content of your website.  With that being said, every page on your website may not necessarily have the same description.

2. Although you want to make sure to use your main keywords in the description Meta tag, you do not want the description to be a complete reiteration of your keywords.  The description should be full complete sentences making sure to be careful of any grammatical errors.  Remember, the goal is to communicate to real people the essence of your website.  To do so you must speak (“write”) plain ole English.

3. Your description does not have to be really long to get your point across.  The typical description is approximately 15 – 25 words long.  This is equivalent to about 2 – 3 short sentences.  Although there hasn’t been an official word on what the description length needs to be, keep in mind there is only so much space available for your description in the search engine listings.

This list may not be all inclusive.  However, it’s a great start.  To get a better fill of does and don’ts, search the internet using keywords relevant to your website and take a look at what the descriptions look like.

For more information on Seacrh Engine Optimization visit G Wave Consulting's Blog.

G Wave Consulting partners with SoincSpider to provide professional SEO and Internet Marketing services.

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Do your Website’s Meta Tags Stand the Test - Keyword Meta Tag

Melani Gordon | G Wave Consulting

The keyword Meta tag is probably the most important.  This is where you would formulate a list of words that are directly related to your website.  When someone types in a search term that fits your keywords your website could be one of the ones in the search engines listings.  Typing in a group of words in the keyword Meta tag isn’t as simple as that.  There is a methodology to generating appropriate and good keywords that are suitable for your website.  Let’s take a look at a few things to keep in mind.

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Using SonicRegistration Systems - Manager

Help and instructions for using the SonicRegistration Systems

The SonicRegistration system is designed as a plugin tool for anyone in need to register people for an event. This article will guide you in using the system for your business.

 

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Using SonicRegistration Systems - Partner

Using the Partner Manager

The SonicRegistration system is designed to help track the marketing of registrations via various "partners".

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Website Release: Messner Steele Law Offices

We just released an informational website for Messner Steele Law Offices in Carlsbad.   One of the key features on the website is the utilization of a RSS Feed to deliver up-to-date law news to their clients.  This allows their clients and business resources to see them as a more valuable resource and encourages return visits to their website.

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