Marketing and Website Resources - Marketing & Promotion category

Understanding How to Use SEO in Your Business

Tue, 24 Jun 2008 19:23:54 GMT

SEO. We know it's a good thing and it can help us get more clients via our website. But what is it really and how to I use it in my business effectively?

SEO is a term that has come to mean many things to many people. SEO stands for Search Engine Optimization, and is a big topic all by itself with many different levels and strategies. So how does a business owner figure out what kind of SEO, and which company providing it, will work for them?

Top 10 Ways to Inexpensively Promote your Website On and Offline

Wed, 20 Feb 2008 14:09:25 GMT

We understand that most businesses have a limited marketing budget. Everyone needs to have a plan to be smart about how to maket their business. Internet marketing can be very costly if you want to see dramatic results, and printed materials can add up as well.

Web Marketing is Not a Foreign Language to Small Businesses Anymore.

Sun, 27 Jan 2008 16:36:00 GMT

Small businesses approaching web marketing may also be faced, like a deer in headlights, without knowing and understanding what to do. With over 150 million people surfing the net each day, it is vital that any business (small or large) confront the headlights coming at them directly and aggressively.

Do your Website’s Meta Tags Stand the Test - Description Meta Tag

Tue, 15 Jan 2008 16:31:00 GMT

Do your Website’s Meta Tags Stand the Test Part 1

Every well designed website should have Meta tags. You might be asking yourself, “What are meta tags”? The short answer is Meta tags are a set of tags placed in the HTML header of your website to provide information to search engines about your website. You got it; the keyword here is search engines. As stated in a previous article, it is vital that you ensure your website is listed in the major search engines. Let’s take this one step further and dissect the two major types of Meta tags.

Description Meta Tag

The description Meta tag is where you want to tell the search engines what your website is all about. You can think of the description Meta tag as the first impression of your website. When someone types in a search term in the search engines and your website is listed as matching that search term, the first thing they will see is the title and description of your website. If your description is not compelling enough your website may be overlooked time and time again. The end result would mean less traffic for you. So, let’s take a look at what makes a good description:

1. First and foremost, your description must be relevant to your website. It should convey in a few words what your targeted audience should expect to get out of using your website. Your description should directly relate to both the title and the body content of your website. With that being said, every page on your website may not necessarily have the same description.

2. Although you want to make sure to use your main keywords in the description Meta tag, you do not want the description to be a complete reiteration of your keywords. The description should be full complete sentences making sure to be careful of any grammatical errors. Remember, the goal is to communicate to real people the essence of your website. To do so you must speak (“write”) plain ole English.

3. Your description does not have to be really long to get your point across. The typical description is approximately 15 – 25 words long. This is equivalent to about 2 – 3 short sentences. Although there hasn’t been an official word on what the description length needs to be, keep in mind there is only so much space available for your description in the search engine listings.

This list may not be all inclusive. However, it’s a great start. To get a better fill of does and don’ts, search the internet using keywords relevant to your website and take a look at what the descriptions look like.

For more information on Seacrh Engine Optimization visit G Wave Consulting's Blog.

G Wave Consulting partners with SoincSpider to provide professional SEO and Internet Marketing services.

Do your Website’s Meta Tags Stand the Test - Keyword Meta Tag

Tue, 15 Jan 2008 16:23:00 GMT

The keyword Meta tag is probably the most important. This is where you would formulate a list of words that are directly related to your website. When someone types in a search term that fits your keywords your website could be one of the ones in the search engines listings. Typing in a group of words in the keyword Meta tag isn’t as simple as that. There is a methodology to generating appropriate and good keywords that are suitable for your website. Let’s take a look at a few things to keep in mind.

SonicSpider and Tanaka Graphics Team Up on New Website and Marketing Program

Wed, 14 Nov 2007 16:57:21 GMT

Tanaka Graphics and SonicSpider LLC are teaming up to bring a new website and marketing program to budget conscious business owners.

How To Read Your Webalizer

Wed, 27 Jun 2007 04:33:00 GMT

All of our clients who host with SonicSpider are able to monitor their own web traffic through their webalizer.

SEO

Fri, 22 Jun 2007 23:10:00 GMT

SEO, or Search Engine Optimization, is the optimizing of your web site so that it is more visible to search engines.

Field of Dreams

Sat, 14 Apr 2007 04:12:00 GMT

The right expectations are needed before starting an e-commerce web site. You need to have a plan on how you will promote your site to get a return on your investment.

10 Keys to an Effective Logo

Fri, 30 Mar 2007 22:26:00 GMT

Colleen Connery with CoCo & Associates.
One of the most important marketing tools is an effective logo yet many businesses do not invest in a professional-looking logo, thinking that it is a waste of time. However, with the right logo, your business’ visibility, memorability and credibility can be greatly enhanced—which means increased business for you.