SonicBlog - Marketing & Promotion category

Facebook Groups Vs Facebook Pages

Sun, 03 May 2009 18:02:06 GMT

Facebook is a growing platform for businesses to advertise and communicate with their clients and business resources. Facebook Groups and Facebook Pages are two ways businesses can set up a public profile. So which one should you use? Below are the differences between the two.

Flash and SEO: Like Oil and Water

Tue, 10 Mar 2009 04:21:55 GMT

We often deal with clients that are planning to “revamp” their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they’ve hired an experienced “Flash designer” that will be taking their Web sites to the “next level.” Unfortunately, that “next level” is often the basement - at least in terms of SEO results.

Google Profiles and Reviews Helps Promote Business Online

Mon, 02 Feb 2009 20:03:18 GMT

If you haven't familarized yourself with Google Profiles and/or Google Reviews through their local business section, you should! It is an easy and inexpensive way to promote your business a little more online.

Google Profiles

If you have a Google account then you already have a Google profile! Make sure it is up-to-date with your lastest business information. You can upload links to your website, blog, LinkedIn account, and Facebook. You can customize it with your company logo or a picture of yourself.

Once you have a Google account and profile you can write reviews for other businesses that you network with. You can also invite clients and business partners to write reviews about your own business. Next time someone Googles your business, those reviews will show up in the results. People can start reading testimonials before they even get to your website. Talk about getting off on the right foot!

Go to Google Profiles >>

Google Local Business

It is important that you are registered with Google Local Business. Google tries to index as many business locations as possible in Google Maps. However, you need to make sure that all the information is correct and complete. Don't leave it up to Google to get it right.

Click Here to Add Your Business to Google >>

If you have any questions or need assistance with your online marketing strategy, email SonicSpider at support@esonicspider.com or give us a call 619-955-6380 x 112.

SonicSpider provides online marketing strategies, organic SEO, and social media services to businesses.

Social Media - The Best Way for Businesses on a Budget to Promote Themselves Online

Mon, 02 Feb 2009 20:01:27 GMT

In a perfect world we would all like to pay someone to promote our business for us. However, sometimes it just isn't in the budget. There are a lot of things that ambitious business owners and their staffs can do to promote themselves online and drive more traffic to their websites.

How to Promote Your Business Online

Thu, 20 Nov 2008 00:53:06 GMT

Here is a great article that was brought to our attention on StartUpNation.com. It sums up a lot about what we talk to our clients about. However, it is always great to hear from other professionals in the field...

There are several options for those who want to promote their websites. I will go over some of the most effective ways of getting traffic, but before I start, I want to give you a word of warning: not all these techniques are good for all the businesses. Some might work very well for a certain industry and not work at all for a different niche.

Website Marketing Strategy

Tue, 21 Oct 2008 03:14:51 GMT

You have a website built, you are proud of it... now what?

There is a reason you spent thousands of dollars on a professional website for your business - to get more qualified clients, either directly or indirectly. However, just having the website built will not bring clients to your doorstep.

Understanding How to Use SEO in Your Business

Tue, 24 Jun 2008 19:23:54 GMT

SEO. We know it's a good thing and it can help us get more clients via our website. But what is it really and how to I use it in my business effectively?

SEO is a term that has come to mean many things to many people. SEO stands for Search Engine Optimization, and is a big topic all by itself with many different levels and strategies. So how does a business owner figure out what kind of SEO, and which company providing it, will work for them?

Top 10 Ways to Inexpensively Promote your Website On and Offline

Wed, 20 Feb 2008 14:09:25 GMT

We understand that most businesses have a limited marketing budget. Everyone needs to have a plan to be smart about how to maket their business. Internet marketing can be very costly if you want to see dramatic results, and printed materials can add up as well.

Web Marketing is Not a Foreign Language to Small Businesses Anymore.

Sun, 27 Jan 2008 16:36:00 GMT

Small businesses approaching web marketing may also be faced, like a deer in headlights, without knowing and understanding what to do. With over 150 million people surfing the net each day, it is vital that any business (small or large) confront the headlights coming at them directly and aggressively.

Do your Website’s Meta Tags Stand the Test - Description Meta Tag

Tue, 15 Jan 2008 16:31:00 GMT

Do your Website’s Meta Tags Stand the Test Part 1

Every well designed website should have Meta tags. You might be asking yourself, “What are meta tags”? The short answer is Meta tags are a set of tags placed in the HTML header of your website to provide information to search engines about your website. You got it; the keyword here is search engines. As stated in a previous article, it is vital that you ensure your website is listed in the major search engines. Let’s take this one step further and dissect the two major types of Meta tags.

Description Meta Tag

The description Meta tag is where you want to tell the search engines what your website is all about. You can think of the description Meta tag as the first impression of your website. When someone types in a search term in the search engines and your website is listed as matching that search term, the first thing they will see is the title and description of your website. If your description is not compelling enough your website may be overlooked time and time again. The end result would mean less traffic for you. So, let’s take a look at what makes a good description:

1. First and foremost, your description must be relevant to your website. It should convey in a few words what your targeted audience should expect to get out of using your website. Your description should directly relate to both the title and the body content of your website. With that being said, every page on your website may not necessarily have the same description.

2. Although you want to make sure to use your main keywords in the description Meta tag, you do not want the description to be a complete reiteration of your keywords. The description should be full complete sentences making sure to be careful of any grammatical errors. Remember, the goal is to communicate to real people the essence of your website. To do so you must speak (“write”) plain ole English.

3. Your description does not have to be really long to get your point across. The typical description is approximately 15 – 25 words long. This is equivalent to about 2 – 3 short sentences. Although there hasn’t been an official word on what the description length needs to be, keep in mind there is only so much space available for your description in the search engine listings.

This list may not be all inclusive. However, it’s a great start. To get a better fill of does and don’ts, search the internet using keywords relevant to your website and take a look at what the descriptions look like.

For more information on Seacrh Engine Optimization visit G Wave Consulting's Blog.

G Wave Consulting partners with SoincSpider to provide professional SEO and Internet Marketing services.